JDeveloper 12c on OS X

It's pretty cool that JDeveloper is now a NetBeans platform app . Wanting to give it a quick look on OS X I downloaded the Java edition generic installation. Unfortunately after unzipping it and placing it in Applications, it would not launch. Trying from the command line using this command open -n ./JDeveloper.app gave me a error: LSOpenURLsWithRole() failed with error -10810 for the file /Applications/jdeveloper/JDeveloper.app. Given past history trying to get JDeveloper going on OS X I thought I might try the JAVA_HOME environment variable first. First I checked which versions are available with this command: /usr/libexec/java_home -V this was the output: Matching Java Virtual Machines (5): 1.7.0_25, x86_64: "Java SE 7" /Library/Java/JavaVirtualMachines/jdk1.7.0_25.jdk/Contents/Home 1.7.0_21, x86_64: "Java SE 7" /Library/Java/JavaVirtualMachines/jdk1.7.0_21.jdk/Contents/Home 1.7.0_17, x86_64: "Java SE 7" /Li...